Andrea Leda
Life Coach Guru

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Andrea Leda | Spiritual Leader for the Soul Seeker

 
 

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Awaken Your Life Master Coach Training
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It's finally here! Awaken Your Life is now open for enrollment. Are you ready to join the 2018-19 cohort? For those who have been asking about my work and how to coach like me, this is your chance to learn.

Awaken Your Life is the only 200-hour Master Coach Training that is also designed to change your life. Whether your goal is to become a full-time coach, lead retreats, facilitate transformative experiences, incorporate coaching into an existing career, or transform your own life by dedicating 9 months to walking inward, Awaken Your Life is for you.

 

Practitioners, leaders, professionals, and destined healers - It's your time,

 

I believe wholeheartedly in this work. Ever since I was a little girl I have loved helping others. Although I never believed it would lead to my calling one day - I simply saw myself as someone who loved people and truly wanted the best for them.

It's comforting to know there are so many of us out there who are called to service. Although it takes many forms I do believe we all have one thing in common - hope.

Hope is a powerful thing because no matter what we experience or endure, or what we watch others endure, we don't lose faith that at our core we are good and will move toward goodness if given the chance to do so. This gets me out of bed every day. I also believe that wholeness is our birthright.

Over the past 13 years I've chosen to explore people. First as a social worker, then as a counselor, and for the past 8 years as a professional life coach. I don't just teach this stuff, I am a practitioner in my own life and in my coaching practice.

Through more than 5,000 one-to-one conversations I can say that what we most desire is to know our life matters and that we are seen and heard. It isn't complicated and yet this simple desire seems to elude most of us.

No matter your goal in doing this work and following your calling to serve, I believe our common ground and role is to remind people of their innate enoughness and that they do in fact matter.

Ready to apply? Learn everything you need to know about the program below and I look forward to guiding you through not only this work but awakening your best life from the inside out.

> www.awakenyourlifecoach.com

Life Purpose, Soulpreneurs, Spirituality, WorkshopsAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneurs, business coach for women, ICF, PCC, MCC, ACC, Integrative Wellness Academy, IWA, Coach training, life coach training, life coaching Portland, coach training portland, master coach trainingComment
A Big Ol' Dose of Permission
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My wife and I are big fans of the show "So You Think You Can Dance." There are so many reasons to tune into it, but for me it comes down to the positivity and encouragement of the show.

Their contestants are often young and yet through their performances they tackle things like acceptance, tolerance, human rights, injustice, and more. Last week there was a performance that had me in tears. You can watch it here.

There are many reasons to love this piece but what dug itself into my heart was the sheer courage to say, without words, so much about the power in being who we are, through and through, even when it's inconvenient for others.

After the piece was over, one of the judges commented, "It's incredible how difficult we've made it for people to simply be who they are, and trust that it's OK to be who they are . . ."

I found myself nodding emphatically.

No matter how many people I coach. No matter how many emails I send. No matter how many books I recommend or journal prompts I hand out...I can't solve this for anyone. I don't know if I can make the world a more tolerable place but I DO know I can help people trust their path wholeheartedly.

In just two months I will embark on another year of Awaken Your Life with a small group of students - students who are seeking more than just how to help people. They are also seeking how to be wholly themselves while helping people.

It sounds so simple . . . and yet what I find more often than not is that we are hungry for knowledge but starved for self-acceptance. 

We want to know "the" path but are quick to hide once we find it.

We want to help change the world but are quick to exempt ourselves from saving ourselves.

We are hungry to understand why things are as they are but we are also seeking simple solutions that may not exist.

As I said to a current Awaken Your Life student, "Mend what breaks your heart in the world by seeking wholeheartedness within yourself."

Is it that simple? No.
Is it remotely easy? Nope.
Is it a worthy quest? Absolutely.

When I first created Awaken Your Life, I followed a call to show my fellow wayfinders and life guides a more whole path to themselves and to serving others.

But even while I was writing the curriculum, planning beautiful retreats, and inviting people to apply . . . I hadn't yet given myself permission to really own this path. It was almost like I was watching myself do all of these things but wasn't embodying that I was allowed to do these things.

I mean, who I am to teach? Who am I to instruct? Who am I to facilitate? Perhaps your "Who am I to...?" questions are different but I know you have them. We all do.

I need to back up to this word - allowed. It wasn't that I needed allowance from others; I had been given that. It wasn't that I needed allowance from my students because they were showing up. No, I needed allowance from myself.

Allowance means how much something has been permitted. In other words, how much permission was I giving myself? How much permission have you given yourself?

These are powerful words because they open doors. 

Although I was hesitant to put this work out there, I did anyway. Because it ultimately wasn't about me. Sharing this work was and still is about showing others their own light. It's the ripple effect that keeps me moving through my own fears.

I will never forget at the end of the first in-residence retreat and more than 40 hours of teaching later I looked every single one of my students in the eyes and said, "Thank you. I get it now. I AM allowed."

And so are you. You are allowed. More than me telling you this, I hope you tell yourself this.

Ultimately, trusting what calls you has to come from within, and the permission to go after it when you hear your call also has to be your own. 

P.S.

> Want to see our new online home for Awaken Your Life? I am SO grateful to have launched this new space. Have a look around - And yes, applications for the 2018-19 cohort are open now!

www.awakenyourlifecoach.com

Life Purpose, Soulpreneurs, SpiritualityAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneurs, business coach for women, ICF, PCC, MCC, ACC, Integrative Wellness Academy, IWAComment
Fall Coaching Circle Now Open
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"If not you, then who? If not now, then when? If not this, then what?" 


These words were gifted to me over a year ago and still ring in my ears. If not now, when? All we ever have is this very moment, and it's always the perfect one to do what we're all built for -
serve.

Coaching continues to be my fiercest gift to my fellow change agents, visionaries, and possibilitarians. 


Here's the thing - I believe wholeheartedly in the potential of humanity and was, for many years, apologetic for that hope.

Because at times, hope can feel naive and even ignorant. I am not unaware of the injustice in the world. But injustice isn't new. What we choose to do about it and how we choose to rise, is

Last year I wrote my most popular article to date about why I chose not to raise my prices in 2018, and why I actually decided to lower them. There's a trend in coaching to constantly be raising our rates, and I quickly fell into it.

By 2017 I was charging upwards of $2,500/month to be my client. I thought this meant I'd “made it”. Instead, I am sorry to say I lost something very dear to me. I lost my focus on the greater whole.

Coaching has quickly become an exclusive industry. As our prices rise, our exclusivity rises. As our exclusivity rises, we are no longer building unity and with it are fueling the very thing most coaches and healers claim to not stand for.

I sat down last year and had a heart-to-heart with myself. I remembered something a mentor told me. She said, "If a therapeutic process is inaccessible to any one person it is ineffective to all people."

This hit me hard then and still does today. If my work is not accessible then I am not congruent with my value of bringing more harmony to our world.

Enter, The Coaching Circle. A 1:1 private coaching experience that starts at $199/month. Yes, really. I wish I could work with all of you.

> What do you feel responsible for?
> What are you doing about it?
 

My new coaching circle is an invitation for 20 people and 20 change agents to come to life.

I am inviting 20 people to be personally coached and mentored by me emotionally, mentally, and spiritually for 6 months. If you're someone who feels called to something bigger in their life than this is for you. It is my greatest gift to help you change even more lives by trusting what calls you and believing in yourself.
 

There are a few things you need to know about working with me. 

My coaching is not...


...strategy and planning. Your ideas are not something you can think your way through. Your stories are not calculated but are instead created from your need for love and safety. When they stop serving you and you decide to face them or untangle them, it’s time to come out of your head and into your heart. We go in with radical acceptance and self-discovery. You will take action, but first, you have to meet yourself where you are.

...just life coaching. Coaching is a powerful tool and one that I love. It’s a way of showing up with someone and using powerful, open-ended questions to inspire new action in them. I use a coaching container, but I fully understand that I can’t help you move forward and get you where you want to go without giving space to where you come from, first.

...guru-ism. You are your own guru and your own change agent, first. We can be guides for others, but all we can do is facilitate an environment where change is possible. I can't change you for you. Just as you can't change others. But you can walk your path with integrity and congruency. And that is the most effective path to change we can embark on.


Together, you will...

1. Say Yes


Before you can do anything in the direction of what calls you, you have to say yes to it. You have to trust your path AND fully commit to it. Tucked inside of you is a message and a purpose that is tugging at you big time, am I right? 


2. Be Yourself


Whatever you piled on over the years - old identities, other people's idea of success, limiting beliefs about yourself - shed these. We don't have to go in search of your authentic self, we only have to strip away what isn't authentic to you. 


3. Change more lives by being yourself


You're a giver; you keep hope alive in those lives you change, and you do so by being your most authentic self. I don't need to remind you that there is something big at stake. Maybe you're headed in a direction you never predicted but the world is waiting for you. This I know...


The Coaching Circle

20 Transformative People, 6 Months, Innumerable Possibilities
Each of these 20 spots is an invitation to an experience of waking up your conviction and your compassion through deep coaching and it starts at just $199/month.

 

How to Be Part of The Coaching Circle:

1. Read ALL the details here

2. Choose your level and complete your application no later than Wednesday, August 22nd

3. If accepted you'll be sent a personal link to schedule your first coaching session & to pay your $199 deposit to hold your spot. Your first payment won't be charged until September 10th.

4. There are only 20 spots. No waitlist. This is the only way to coach 1:1 with me this year.

*The next Coaching Circle opens March 2019.

All of life is an extension of how you see yourself and how you show up in the world. Imagine what is possible...

Life Purpose, SoulpreneursAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneurs, business coach for women, ICF, PCC, MCC, ACC, Integrative Wellness Academy, IWAComment
What I wish I knew in the beginning
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When I first started coaching, it was a return to myself. Do you ever find that your life just keeps looping on itself? Mine does. I knew when I was 5 years old I was meant to help others, but I would reject this idea for more than 20 years. 

I think we're most in tune with who we are at a very young age and will spend most of our adult life getting back to that time of innocence and freedom to be ourselves. Just ask your inner child what she or he would do and bask in their answer. It just might surprise you.

At the beginning of my practice I was super self-conscious. Am I any good? Do people actually want to pay me? Can I really do this? These questions plagued me for the first 5 years. I don't know if that is short or long but that was my experience. No matter how many clients or friends would tell me, "You're really great at this!" I simply didn't believe them.

Until October 2015. That fall I rented a beach house I'd had my eye on for a year and invited 10 others to join me for my first retreat. I charged them $0. This wasn't about a business offering, yet. It was about seeing if I could stretch myself and do something I'd never done before. It was about deciding to take a chance on myself.

This event was lovingly named #retreat. And while I would go on to run it twice more, that first one has a special place in my heart. It's where I finally let it sink in that I am good at this work. That I have a right to be in my industry. And that I do, in fact, belong here.

Why am I sharing this story? Because we all will have that moment when for whatever reason, we come face to face with our goodness and our ability and allow ourselves to be the thing we were meant to be all along.

I call this moment the pivot.

No one can prepare you for the pivot; the particular event itself could be mundane like standing in line at the grocery store, or something more enlivening like having your first child. 

The moment isn't predictable but it's on your path somewhere. I like to believe it's already built in like a light bulb and when it's time, it just turns on.

Your job? Recognize it.

I was the same person in pretty much every way before and after this experience except for one major shift - how I saw myself was different. This changed everything.

Of all the things I've seen in my work and in close to 5,000 conversations, the thing I wish I knew early on is this:


It isn't what you do that matters.

It's who you are when you do anything that matters.


In other words, success isn't just in the action. Success is in who is doing the action. 

And there are many different "who's" inside of you at all times. For example -

Confident Who
Fearful Who
Inspired Who
Nervous Who
Doubtful Who
On Purpose Who

You get the picture. If I asked you to pause here and make a list of all the different versions of yourself that come through daily it would be quite long. We are complex and our emotions don't stagnate. They are fluid and move through us every day, telling us what to feel, how to interpret everything, and what to take action on. 

Before that fateful retreat I was operating my work primarily from my Small Who. The part of me that didn't think she had the right to be great as a life coach and so she kept herself purposefully small. Never taking compliments, never accepting accolades, and flat-out not believing people who were telling me I was good. 

I had to experience it for myself. From a place within. I had to come into contact with a new part of myself - my confident and proud self.

I don't know why or how, but she showed up for those 4 days at the beach and changed the game for me. She showed me I CAN do the work I long for. She showed me what I AM capable of. She let herself be great and it felt incredible.

The people who hire me know what to do. Most of them even know how they want to do it. But most of them aren't. They aren't stepping fulling into a new "who." They assume that the lens they have for their contributions in the world is permanent and unchanging. 

I will fill you in on a big life secret: you can always change how you see yourself. This isn't the real magic. The real magic is that when you change how you see yourself, the self you see also changes.

From this space you can't help but make different choices. You can't help but show up more boldly. You can't help but make bigger asks of yourself and others. You can't help but take a stand for something bigger than you. And you can't help but take a seat at the table. 

Soulpreneurs, Life PurposeAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneurs, business coach for women, ICF, PCC, MCC, ACC, Integrative Wellness Academy, IWAComment
Awaken Your Practice is back
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This isn't your typical business program and it's not a “done for you” strategy weekend. In my experience, you don’t need more ideas or ways to implement things. You crave clarity, peace of mind, creativity, to play full out, to be seen, and most importantly you crave to share your soul’s calling with the world and be of service.

While most conferences will teach you how to design programs, make more money, use social media, or become a marketing genius, at Awaken Your Practice we begin with the most important part of your business - YOU.


Your intuition and call to serve make you ripe for success, but most empaths are keeping their biggest treasures hidden:

Generosity, compassion, positivity, and hope for what's possible on our planet.


I realized that I could succeed at business but it would require going my own way. It required sharing my voice, using my story to connect, giving, and radical transparency with my clients. The more I showed my empathic gifts IN business the more my business succeeded. 

I built Awaken Your Practice for those who are just like me. It's for empath entrepreneurs and business owners who want to work from their heart center and who are ready to uplevel their business, make more money, do work that is fully aligned with their vision, and create balance in their whole life. Oh, and who are ready to invite a little magic in :) 

But this isn't my first rodeo. 

This is my fourth AYP and I've learned a lot along the way, mostly because of the incredible students who have shown up. In no particular order, here are a few of the radical lessons I've acquired in my time with this program...

1) No idea is "too small"
It doesn't matter if your idea has already been created, will impact a single person, or feels "too small" to you. I assure you, there is no such thing as a small idea. There is also no such thing as a big idea. An idea is an idea is an idea and its power is in letting it move through your life. Let it shape you because while you believe you are shaping it...well, it is the one that is really doing the carving.

2) Value cannot be handed to you
The value you create won't be seen. You can't quantify it or box it up. It isn't the price you charge or subsequently the money you earn. It won't be found in your number of followers or "likes" on any social media platform. So, then, where might you discover your value? Within. It already exists in its full form as YOU. Now, what do you want to create with that value? Well, see number one again.

3) Sensitivity is not the problem
Being an empath is not standing in the way; it IS the way, but it will require that you let go of so much of that noise in the business advice world. You might be more sensitive to how you market, to sales conversations, to how you create and share your creations, and to how you work with and maintain clients. There. Is. Nothing. Wrong. With. You. Place your sensitive nature in the driver's seat and see what magic it leads you toward. For me, this has been the place for heart-driven conversations, really getting to see people, helping people see how much they matter, and more. 

4) There's no such thing as the "lone wolf success story"
No one does it alone. Nope. Sorry. It's a big ol' lie. Whether you work with mentors or coaches, join a mastermind, continue with your education, or form a group, I have yet to meet a single person who is doing well in their business who got there without some combination of these examples. And it's the one thing missing from business owners' lives who have been treading water in their work for years on end. I was lucky (and by lucky I mean I had the courage to invest in myself) to work with good mentors in the first 3 years of my business. They got all of my panicked emails and phone calls because I feared I didn't know what I was doing. They also taught me the business basics and held my hand through it all.

5) Comparison is what keeps you small
It isn't competition that will keep your work from being noticed, it's the compulsion to compare that will. It's so easy when we enter any industry to get into an "industry bubble" and suddenly it feels like everybody is doing what we do. I remember when I became a coach and I didn't know many other coaches. Then I started networking with them more, attending coach-only events, going to coach trainings and "suddenly" it felt like the only job anyone had these days was as a coach! Untrue. I had just stepped into the coaching arena and put my coach-blinders on. This is dangerous no matter your industry. Nothing will keep you small as much as comparison to your fellow service-providers. 

There are many more where these came from but for today these are top of mind. These are the lessons that I couldn't have anticipated because they unfolded over two years. But they are also the things my students come to AYP to move through and let go of.

In my experience the barriers between you and succeeding in your business are much smaller than you anticipate. But my students are also looking for success in all the wrong places. Online, passive income, funnels, social media fame, followers, bank statements, flashy websites...

Do me a quick favor. Pause reading this and go look in the mirror.

> Who do you see?
> Who is that person?
> Why do they care about their work so much?
> What scares them?
> What inspires them?
> What compels them to not give up?
> What encourages them to keep going, to figure this out?


THERE! There, in that mirror staring back at you, is where your success resides. 

Everything else is, well, just the details.

And while they matter a little (yes, you need to know what you sell and who it's for) the trends will evolve faster than you want and all that time you spent figuring out Facebook and click funnels becomes...irrelevant.

But what of your idea? Did it withstand the trends? Did it do its job? Did it honor your value? Did it respect your calling?

These and more are the questions we ask at Awaken Your Practice. We look at the principles of success so that no matter what you layer over it - programs, blog posts, books, e-courses, retreats - is formed on the basis of you at your most self-aware. 

You at your most loving.
You at your most trusting.
And you at your most accepting of your gifts and how to share them with the world.

If this experience calls to you check out your options for joining below! There are 5 spots left.
 

Ready to register? Click here >> www.awakenyourpractice.com/liveweekend
3 Payments of $365 OR save 10% when you pay in full ($997).

Not sure but are interested? Book a 45-minute call with me! 
>> calendly.com/andrealeda/awaken

Life Purpose, Money, Soulpreneurs, WorkshopsAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneurs, business coach for women, ICF, PCC, MCC, ACCComment
"The Good Coach"
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Last month, a client posted this article titled, "What the good teachers teach." I have to say, it totally captured me. She gave me a mini dose of permission I didn't even know I was seeking about how I perceive and choose to play out my work.

Her article outlines five tips for choosing the right teacher or coach for yourself. She talks about things like not choosing someone with "all the answers" and knowing if that person is vetted to do the work they're doing.

It seems like simple stuff, but as I look at the current state of the coaching industry I am sorry to say these simple things aren't that obvious or easy to spot. Why?

During an Awaken Your Life class last week, a few of my students brought up that they don't know how to describe the work they're doing. Are they coaches? Transformation leaders? Guides? Practitioners? All of the above? 

I joked that I still don't know what I do. (Yes, even I still struggle with knowing what my "thing" is.) But that I also feel this pull to bring great coaching and the power of this work back into rightful perspective.

Is this my job or even my responsibility? Not really; no one elected me to but through all of my iterations of this work I come back to ONE constant over and over - I love being a coach. I love it fiercely. 

But what does it mean to be a "great coach"? Can we really define this?

Yes.

And we should.

I do my best to be lighthearted in this work and I am passionate about it. I am passionate about people and bringing as much unconditional compassion to the table as I possibly can. I am passionate about being a conscious coach, someone who knows her limitations and her strengths and has the courage to be transparent about both.

The word "unconditional" is important to me. It means that I am in constant contact with myself and if I'm ever overly invested in my clients' version of success.

It means not assuming that I know "the way" let alone the right way for a client to go. And it means letting go, big time. Despite our strong belief in healing, there is nothing wrong with the people I work with. Nada, nothing, zilch. 

It is common in our culture to assume someone outside of ourselves can solve our problem or fix us. Just look at the western medical system: it is founded on the idea that there are the ill and there are the saviors of the ill. 

This is prevalent in many areas of our life - finances, health, love, our job, happiness, and basically anything we want. It is so easy to assume getting it is an "outside job" or that someone has the answers to our woes. 

There are many (many!) coaches who fall into this category and who coach from the perspective that they themselves are the solution to their client's ailments. When a coach chooses this mindset they do one of two things:

1) They play God and present a perfectly scripted path for a client to walk down to be "magically" cured. 

2) Think they have to BE the solution and get attached to their clients having a specific outcome that is predetermined. And if the client doesn't get there, the coach assumes either they failed or the client just didn't want it bad enough.

As a coach I am a master of a process that a client can climb inside of to do the work, take personal responsibility, and be their own healing. And if a client comes to me who is working on something I am also in the midst of, I have to remember these two simple points:

No matter how similar it looks, it is not the same. 

This is an opportunity to convey empathy and compassion.


If we know what good coaching is not, then what is it? How do we spot it? When I posed this question about what makes a coach great to some followers on Instagram I got comments that said...

...shows up and meets you where you're at.
...listens.
...asks the uncomfortable questions, those questions designed to stretch you.
...creates safety.
...allows for someone's deepest and truest self to be revealed.
...really sees me and hears me.
...does their own work and is in touch with their own life.

I truly believe it is this simple.
 

Coaching is predicated on exploration. Exploration that is unpredictable, creative, and personal to the client.
 

This is why I fell in love with the process of coaching all those years ago and why although I've created other programs like Awaken Your Practice and the 52 Week Journal, I come back to the art of great coaching time and time again. 

To bring such simple tools to something like a conversation, and witness over time as that person sees more and more of their true self, believes in themselves maybe for the first time, and begins to love themselves -- it captures something for me.

It captures the raw truth tucked inside the human heart: that we all just want to be valued and seen. 

This is what a great coach leaves space for. So while I don't always know how to describe what I do and sometimes worry what someone conjures up if I say, "I'm a life coach," I also don't care. Because it isn't about my title or some definition that makes it easier for someone to "get me."

It is about the gift of unconditional and compassionate space at the moment someone decides they are ready to go within and awaken something that has been dormant. It never gets old. Almost 5,000 conversations later...it never gets old.

Life Purpose, SoulpreneursAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneurs, business coach for women, ICF, PCC, MCC, ACCComment
You (Yes, You) Are Enough
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I learned the hard way that self-doubt, fear, and not feeling like I was worthy of what I wanted were as alive as my desire to serve others. I've compiled a list of myths, five to be exact, that I hope can help you.

Encouraging women to simply "play big" or to "stop getting in your own way" isn't helpful. Advice like this means well, but we can't effort our way out of not feeling good enough. No amount of reaching will help us to feel inherently worthy. 

If you're like me and you have something big to share with the world and the call to give in some way, then feeling solid in your value is key. Let's be honest... putting your ideas out there in any way is scary! It's vulnerable, raw, and uncertain. It's hard enough as it is without questioning your value on top of it.

What if it's a sign that what you're about to embark on is important and comes from a part of you that is meant to give unconditionally? What if it's an indication that you're on the right path? 

Let's consider the following myths around worthiness.

Myth #1: If I grow thicker skin, I will feel good enough to do my big work in the world.

How many times have you been told to just stop being so sensitive and grow some thicker skin? I don't even know what this means, and it implies that there is something wrong with who I am. (Which is a super sensitive person! And to be honest, it's one of my favorite things about myself.)

In business, leadership, entrepreneurship, or simply in sharing your desire to do good in the world, it can appear as though you have to "cover up" and "protect" yourself if you want to feel worthy of your ideas finding their way out there. As if in order to succeed we have to tuck our heart away.

The truth is:
In addition to not feeling good enough, most of the women who come my way are also empathic and highly sensitive people. They feel their world and often tell me that they hold generosity, giving, and humility in their values. The last thing I want for you is to "toughen" up and in doing so shield yourself from giving from a place of radical empathy. The truth is, the traditional business world isn't built for people like me and you. AND it could sure use a dose of us, don't you think?

Myth #2: If I had a "normal" childhood I would feel like I am enough. 

I hear plenty of "enoughness" stories prefaced with how someone grew up. And while it would be easier to categorize not feeling good enough as a byproduct of a crappy childhood, it isn't a prerequisite to not feeling good enough.

The truth is:
It doesn't matter where you come from or how you grew up. I've coached women whose stories are filled with trauma and abandonment, and I've coached women whose childhood was made of fairytales—and still, no matter where someone fell on this spectrum, they didn't feel good enough. It doesn't matter how many women I coach who are starting a new incredibly personal and meaningful venture; the first thing 100% of them tell me is how plagued with doubt they feel. I went through it too.

Myth #3: If I make more money or learn more I will feel like I am enough.

Quite simply, "If I take that next course, read those books, finally make enough money, THEN I will feel like I am enough." Sound familiar? How many times have you not only thought this but acted on it? I remember just two years into coaching I was about to spend $50,000 and travel out of state monthly so I could complete another master's degree and finally deem myself "worthy" of the work I was already doing. 

The truth is:
The more I learn, the more I realize how much I don't know. It's humbling to accept this truth—but then where and how does self-improvement fit in? I think growth is imperative to our personal success, but it shouldn't be the thing we use to prove how good we are. It should drive your desire to know more and constantly be in awe of what more there is to understand about life. Knowledge is a gift, but the truth is, it can't make you worthy.

Myth #4: When I'm successful I will finally feel worthy.

I thought that when I accomplished my goals, I would feel like I had "arrived" and all my self-doubt could finally melt away. For three years I had been climbing my own success ladder, and in some ways, the ladder others left for me without my questioning it. Early in 2017 I chose to stop climbing, to look up and down and see that there was no top in sight. And no matter how fast or swiftly I climbed it I could still see the bottom.

The truth is:
I realized that there is no end to the success ladder. Not only this, no matter how "successful" you become, you will always feel like you aren't worthy of where you're headed, because your goals will always be in front of you somewhere. There's distance between where you are and where you want to be; this never fades. What if we stopped thinking that in the "getting someplace else" we'll find more of us? What if growth didn't create us, but simply gave us more to love? More to explore? More to enjoy? What then?

Myth #5: Successful people naturally feel worthy and like they're enough.

It's easy to look at people who have "made it" and assume that they either got there because they felt worthy of what they are doing all along, or that success took that doubt away from them. But we don't actually know this. Oprah Winfrey interviewed guests for over 25 years and conducted more than 4,500 interviews by the time her show wrapped in 2011. She said once that no matter the guest or how famous they were, they asked the same question when filming would wrap. The question? "How did I do?" 

The truth is:
You become successful because you act in spite of your fear. Putting yourself out there, risking messing up, looking dumb, or getting it wrong is all a practice. You have to find why you're doing this and know that it is so much bigger than you.

What called you to this work? Why do you feel compelled to move forward in spite of the fear or doubt? If you never feel good enough, will you allow that to keep you from giving your gifts to the people who are waiting for them? Only you can decide this. I've come to believe that worthiness is a personal choice.
 

Do you know how brilliant you are?
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This is the wall in my office. You can only see a snippet here but on the right is a bulletin board where I hang all the notes, cards, and letters I receive throughout the year. I turn them inside out so I can see the writing and who sent it. At the end of the year, I spend a couple hours going through and re-reading each before tucking them away in a box. 

These cards mean so much to me. Not just because you thought to send them or because you took the time to think of me, slow down, and write with pen and paper opposed to an email. They matter to me because they are my mirror. 

We don't always see who we are clearly. We see ourselves through our lens which often comes muddied with stories and shame. There is good stuff in there too. Great stuff! But we like to zero in on what isn't working, where we don't feel expanded, how we don't feel like "enough". 

Then, like clockwork, when I need it the most one of these little gems arrives in my mailbox. It's a ritual in keeping an honest scope of myself and my work. And every year, it fills.

No matter how many notes I receive I still grapple with doubt. Don't get me wrong, I would prefer to ease through my job without going through the inevitable doubt cycle that creeps up when I create something new, have a radical new idea, want to share something deeply personal, and the list goes on.

Last year I created The People First Project. I ran it twice (it's coming back in March!) and had the opportunity to coach 60 people. In these 60 conversations I found ONE common thread or maybe it's a common truth? It came wrapped up in plenty of different phrases such as -

"I just want to feel confident in my direction."
"I want to trust myself."
"I want to know what I am doing and trust it!"
"I don't want to feel bad for my ideas and dreams."
"Will people actually want what I have to offer?"
"Who am I to do this amazing thing?"

And the list goes on.

From the project, I collected over 60 questionnaires and 3,600 minutes of coaching recorded that all captured one truth -

Am I allowed?

Am I allowed to succeed?
Am I allowed to be bold and courageous?
Am I allowed to charge for this?
Am I allowed to speak up?
Am I allowed...to be myself, be seen, be heard, and still belong?

The short answer? Yes. So why then doesn't this answer ever suffice? And even more, why are we asking this and feeling this way?

Every time a card arrives in the mail the first thing I think after opening it is, "I am allowed..." Every. Single. Time. So you see, I am not exempt but I am deeply curious about this.

How many of us feel this way? What do we have in common? Why are we compelled to continue looking for validation that we belong in the spaces we're drawn to? And so the questions pile up.

I am super biased in this but I think I work with the most amazing people on the planet. They are heart-driven, service-oriented, creative, resourceful, kind, and compassionate. They choose business or leadership because it can mean more reach and more freedom.

Yet, so many of us are getting tangled up in things we aren't prepared for. Things like self-doubt excessive criticism, and fear. Before we know it, not only are we not having more reach and more freedom we're also steeped in believing we aren't allowed to. 

I want to wrap every single one of you up who feels this way and remind you that you're not alone. That at every turn that stretches you or cracks you that much more open you will also discover a litany of uncertainty. When I looked up another word for 'fear' I found this word...chickenheartedness.

Are we chicken for getting scared? For doubting our selves? For needing constant validation?

- OR -

Are we trying to do something that hasn't been done before? 

What if it's a sign that what you're about to embark on is important and comes from a part of you that is meant to give unconditionally? What if it's an indication that you're on the right path? What if it's a sign you're heart is leading and this isn't chickenheartedness but wholeheartedness?

And if this is the case then maybe we aren't supposed to spend all of our energy trying to outrun, release, or let go of our tangle of doubts but hold onto it and let it guide the way. We automatically assume feeling bad is bad. It isn't.

It's illuminating the fact that you care a f*&k ton about what you're doing. Trust me, if it were easy or without struggle we wouldn't care as much when we DO succeed. We wouldn't be grateful or humble. We would just be successful. But the age of success for success sake is coming to a close.

I invite you to consider this quote -


"The awakened heroine becomes the best she can be to contribute what only she can to realizing human potential."

Guess how you wake up? Painfully. There is no awakening without grit. You won't find it and if you do I wouldn't trust it. Your best work is a demonstration of what we are capable of. We have to choose differently. We have to absorb not feeling like enough and be humbled by it AND get up every day and continue to put it all on the line.

Before you go asking for proof that you can do this, be this, say this...stop. Instead, remind yourself what is actually on the line if you don't. If it's your reach, your bank account, your fame I guarantee you aren't thinking wholehearted enough. Bolstering your success is easy. Defending another's is the real risk. 

Isn't this why it's so scary? And why we don't feel like we're allowed? Because who are we to believe we can solve, serve, help this planet of ours? Let alone how big a responsibility this is!

And it's sometimes the bigness that makes us ask the inevitable question, "Am I allowed?" You know how I know? Those who aren't called to serve don't even know this is a question that follows us around...

Be proud of this question. It will always point you in the right direction. A messy, gritty, wholehearted direction.

Life Purpose, Soulpreneurs, VulnerabilityAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneurs, business coach for women, ICF, PCC, MCC, ACCComment
Why I'm NOT raising my rates in 2018...
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And why I actually LOWERED my coaching rates.

There's a trend in coaching to constantly be raising our rates. When did it become unacceptable to charge less than $100/hour of coaching? Or even $250/hour? Or...even more?

Now, I fell into this and quick. It seemed like every few months within a single year I raised my rates until I finally tipped into the unicorn rate...$500/hour

"Ooooh, I've made it!", I remember thinking.  I was wrong. I hadn't "made it". 

Instead, I am sorry to say I lost something very dear to me. I lost my focus on the greater whole.

One of the ways coaches differ from other practitioners (ie. therapists, consultants, etc.) is we're trained to get to the heart of the matter and quickly. 

>> Therapists may take months and even years to peel back the layers. It's process driven.

>> Consultants may also take months and even years to implement a system. It's results driven.

>> Coaches take what's in front of them and help their clients use their strengths, their story, and their desires to move forward. This can take months. It can also take days. Sometimes it can take a single conversation.


One of the biggest questions I hear from coaches is - How can I make enough money and not burn out by over-filling my day with coaching conversations? In other words, "I only have so much time!"

One of the ways we bypass exhaustion is to make more money in less time. We default to high prices to re-balance our potential energy drain on our time...(I know because I did this. I got very good at doing this.)

-- BUT --

This shortcut is short-sighted. 

At what point are our prices a deterrent to the work we claim to be so dedicated to? 

At what point is our inflated belief in our value moving us away from service and not toward it?

Coaching has quickly become an exclusive industry but the reality is, money is an inhibitor even when we wish it weren't. The average annual income in the US in 2016 was $50,756. 

I used to believe that it was not my responsibility where my client's found the money to pay for my services. Which in hindsight is a super convenient way to turn a blind eye to a deeper truth.

And while I do love money and love teaching people how to shift their relationship TO money, money is a limited resource for the majority of U.S. citizens.

For the most part, it is none of my business. But it is my business that my clients feel safe and congruent about spending their money with me no matter the amount. 

Working with a coach is an investment of our three core resources - time, energy, and money - and each needs to be spent from a place of being OK. No exceptions.

But as our prices rise, our exclusivity rises. As our exclusivity increases, we are no longer building unity. We are now fueling the very thing most coaches and closeted healers claim to not stand for.

This was my final realization -- 

If my work is not accessible then I am not congruent with my declaration of bringing more harmony to our world. 

Inclusive, unified...harmony.

I brought my awareness to a dear friend and fellow master coach, Rachel, who founded the Integrative Wellness Academy. I told her about my revelation but that I also struggle with being too exhausted to take on more clients...so what is the solution? 

She gave me a great question --

"How can I have a thriving and successful business while staying true to my purpose of serving others and maintaining accessibility?"

I sat down this month in the wee hours of the morning and had a heart-to-heart with myself. I remembered something a teacher and fellow practitioner shared with me months earlier. She said, "If a therapeutic process is inaccessible to any one person it is ineffective to all people."

This hit me hard then and still does to this day.

See the social worker in me, the one who was trained to advocate for the WHOLE system, still believes in this. If a system that claims to serve humanity is in any shape inaccessible it isn't serving humanity. It isn't a whole system but only part.

And which part of humanity do you serve? I'm sorry to say that when money is our only discernment it's rather obvious who it serves...and it is not the majority.

Why are we so compelled to get more for less? Less time, less effort. And why do I feel like I'm breaking some cardinal rule by not only NOT raising my rates in 2018 but actually lessening them?

My oldest brother is a teacher. He works for an alternative school, a school that opens its doors to kids who don't feel safe, seen, or supported in our public school system. On a recent visit he gave me a tour. I was blown away...

They have classrooms and labs and a library. They have a lunch room and a gym. This isn't what blew me away.

What blew me away is that they also have a room with a shower and a washer and dryer because a fair number of their students are homeless.

And they have a nursery and daycare because a fair number of their students are parents.

Here's why I was so taken back -- we can ignore reality or we can meet it eye-to-eye and heart-to-heart and serve it.  

As a coach I've been given full permission by my industry to ignore reality but that isn't good enough.

"Charge your worth!"
"People only show up when risk is alive!"
"People will find the money if they value it enough."
"Your rates should make you uncomfortable!"

These are the most common rebuttal to "worth" I hear from my industry. I've even believed them and said them! Probably right here in this space. 

I can't go back but I can be honest in moving forward. We always have a chance to re-evaluate where we are and if our values change, that is ok. Let it be ok. 

>> In 2018 I've reduced my 1:1 coaching rates by more than 50%-70%.

Does this mean I'll have to serve more people to make the same income? YES. Think about this...really think about this. When and how did it become a bad thing to serve MORE people?!?! <----Sorry (not really), I am just really passionate about this.

Do I not value myself? Of course I value myself. I value my work and my skillset. I also value my client's livelihood and their financial well-being. I value long-term coaching relationships that unfold over time.

Am I a poor businesswoman? Nope. I love business. I love leveraging my time and systems to keep my income sustainable and my margins healthy. I track my numbers and I track my profit. I also love finding new ways to serve people without maxing out on time like my monthly coaching subscription and weekend-long programs. 

Ultimately, here's why I'm getting out of this high-price game...

> I value humanity over a business. If my business acumen ever comes at the cost of my integrity or of serving the whole then I am not successful. Maybe I won't be a 6-figure coach next year and maybe I won't ever amass millions but I can tell you this - I sleep very well and have peace of mind. 

> This work has to be accessible. Coaching is a wonderful thing to have in your life. It is supportive, playful, and challenging. It has drive and purpose but it's also a space to be seen and to practice things like vulnerability and self-acceptance. As much as I believe in the power of this work I don't believe it should cost you thousands of dollars or in some coaches case the equivalent to a downpayment on a house to get access to a coach or coaching conversations. 

> Money is scary enough as it is. Money is easily in the top 3 topics my clients often focus on in our work together. I am not a financial planner or advisor but I am equipped to support my clients untangle their money stories, fears, and generations of money wounds. Hiring a coach or paying to do this work shouldn't be one more experience that triggers your money stuff. It also shouldn't stretch you or your family to such an extent that it causes additional stress or pain. 

> If not now, when? The world feels a little uncertain right now. For many of us, 2017 was a trying and confusing year. Doing deep work like this can help us find our center amidst the uncertainty and keep us focused on how we can help ourselves and one another.

This work is healing, not just for the one doing it but for everyone in your community you effect. In order to help make that happen my doors need to be more open than ever before -- I need to be more accessible than ever before. 

If you've wanted to talk to me, hire me, or just connect with me but haven't because the cost was prohibitive, my door is open now.

Life Purpose, Money, Soulpreneurs, VulnerabilityAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneurs, business coach for women, ICF, PCC, MCC, ACC, how to know you need a life coach, how to let go of self doubt, how to answer your callComment
Confessions of a Recovering Life Coach
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I love people. I always have, and I’ve always wanted to help. For as long as I can remember, I’ve always been an advocate for the underdog and have compassion for those less fortunate. The older I get, the more I’ve come to realize we’re all underdogs, and we will all have moments of misfortune in our lives.
 
When I found life coaching I was grateful – giddy, even. See, I was already a two-time counseling school dropout. I will never forget when, just a semester in, our teachers handed us the DSM-IV; a diagnostic manual to “help us” in assessing our clients’ ailments and mental disorders. I quit what felt like the very next day.
 
This was the first time I admitted to myself that I didn’t want to help people by first assuming they’re sick. When did the spectrum of human emotion and experience quantify people for the therapy couch?
 
Now, don’t get me wrong. There are absolutely people who need support in this way who are dealing with more than loss, trauma, or transition. I am not dismissing the therapy world, but I did feel like being a therapist wasn’t my path through which to serve others.


Enter life coaching - an industry I couldn’t believe was really an industry at first. I could serve others by helping them to see their strengths, their goodness, and how to actualize their dreams. I could work from anywhere in the world and charge more than the average therapist. It felt like a dream come true. My first day of life coach training I knew I was in the right place; I could feel that this was the path for me to finally help others.
 
I was enchanted by how fast the industry was growing and wanted to be at the top, within the top 1% of coaches. This meant I needed to make more than $100,000 per year, because as I quickly discovered, the one measurement most coaches use for quantifiable success is their bank account. And I was no different.
 
Over the next 7 years I quickly climbed the ladder, working with fewer and fewer clients, charging more and more money. I was making six figures, had a waiting list of clients, and was being sought out for speaking gigs and teaching. This is what so many coaches work so hard for, and I was no exception. I felt like I was at the top of my game. 
 
The coaching industry grossed over $1 billion worldwide in 2016 and is now the “fastest growing industry next to tech” according to the ICF’s global coaching study.  I had drunk the Kool-Aid. I wanted my piece of this billion-dollar pie.
 
But at what cost?
 
Life coaching, despite its popularity and mega growth, is an unregulated industry. This means there’s no federal- or state-appointed board to keep an eye on things. There are organizations, such as the International Coach Federation, that attempt to implement standards through accredited coach programs and required continued education, but there is nothing “official.”
 
Quite frankly, there is not even a slap on the wrist for hanging your coaching shingle and charging the big bucks, and many coaches have done just this. What I found from the inside is that many of the highest paid coaches in the world are not certified, some of the most enrolled coaching programs are not accredited, and the overall standard for “good coaching” is quite low.
 
The faster the industry grows, the more it seems to leave plenty of room for low accountability, unethical practice, and lack of professionalism. Great coaches are being looked over for coaches with bold tag lines, and even bolder sales tactics.


Guess what? People are starting to notice. We are getting a bit of a reputation, and I'm not surprised. Coaching has become a one-stop shop for pyramid schemes, sales funnels, upselling, and “over-promise/under-deliver” outcomes. 
 
What was one little coach to do? Well, leave, obviously.
 
I thought it was my time to move on, but really what I wanted was to no longer be associated with coaching - which made me sad, because I love coaching. I love what I know is possible and what I think being a coach still stands for.
 
But here's why I am so irked: we seem to be suffering more. And with all the brilliant solutions available, as pointed out in perfectly poised sales letters and funnels, we should all be buying our way to happiness with ease. So then, what gives?
 
Well, transformation cannot be sold on a website, or alluded to in a clever and colorful sales page.
 
Transformation is gritty and doesn't come dressed up in flowery photos of people frolicking through fields with beautifully scripted quotes that say something like, "Life is not about waiting for the storm to pass. It's about learning to dance in the rain." 
 
We're totally missing the point. 
 
This work is gritty. I am all for dressing it up just a tad so you feel slightly better about cracking some of your most vulnerable stories wide open, but don't be fooled - once they are cracked open, anything goes. No cute quote or meme can ease the reality (good and bad) of seeking your truth from the inside out.
 
As we move from the "Age of Information" to the "Age of Authenticity," we need to update our approach to this thing called self-development. As Rich Roll so brilliantly shared on his podcast when he interviewed Danielle LaPorte:
 
"Efforts to divine truth from bullshit render imperfect results. Anxiety ensues. To cope, we double down on improving upon our self-improvement until we wake up one day and realize what began as a laudable quest for growth has suddenly become an obsessive malignancy — a sort of spiritual eating disorder gnawing away on our very soul."
 
Thank you, Rich, for capturing what I am trying to say.
 
An obsessive malignancy...yuck. And yet, he's right. Transformation is the new organic. But instead of overdoing the kale smoothies, paleo-anything, and pretending like raw cacao tastes like your favorite chocolate bar, we're macro-dosing on all things self-improvement. 
 
It's no longer about going to see the "head doctor." Now it's about every variety of coaching, energy healing, astrology, back-up astrology, oracle cards, past-life regression, retreats from retreats, burning sage, stuffing stones in your pocket, and, if you're like me, consuming books like they will be taken away.
 
To be fair, I have done everything I've listed above. I applaud the intention here to improve, to grow, and be more, and I support it. We've shifted from trying to function to wanting to thrive. But are we?


Self-development being trendy is great for business, but is it great for humanity? And what is the balance? I am afraid that we've sucked all the purpose out of these practices and we're drowning in shallow waters. There's nothing shallow about deep work, but how do you know you're diving in and not skimming the surface? 
 
I know the direction of this article sounds like I will land on some awesome singular truth and give you a few "steps" for truly doing the work. But that would be no different. Because there are no steps. 
 
I think we've defaulted to step-making, program creation, and yes, the perfectly scripted coaching sales page, because the truth is: if we didn't bedazzle the hard stuff, would any of us consume it?
 
Would we really take the raw action required to practice things like compassion, self-love, forgiveness, and joy? Would we willingly trek through our roots and untangle habits, generational wounds, stories, and strategies that are actually harming us? I don't know if we would.
 

Once you get on your path to radical self-discovery, that pretty meme and flowery quote on your Pinterest page no longer holds any function or meaning. You will see how diluted it is and how it disregards the ache of healing. It means well. All of my fellow change-leaders mean well. We want you to do the work and we want to invite you in with ease, because know it won't all be easeful. 
 
But would it be okay to use the truth as the invitation? To say, "Your shadow has much to teach you, and when you're in the thick of it, it won't feel that way. It will feel like you're failing and it's winning, like you're broken and can't beat this shadow. And then with a little grace, you'll invite in some light. Although the light can't take away the pain, it can reveal to you its purpose. In that moment, you will find compassion for yourself and for all humanity."
 
So here I was, on the brink of leaving it all behind, and my gut was screaming at me to take a second look at this. To not be so hasty and to slow down. To return to my roots - and if in the stillness of my heart coaching didn't ring true, then I could move on. But if in that stillness I remembered my fondness for this art, then I was not only to stay, but to stay with purpose.
 
See, here's the thing.  I am a really good coach. Not just because I've read a few books or lived through some experiences, but because I've dedicated myself to my craft.
 
I've graduated from two coaching schools, one accredited by the ICF. For almost 10 years I've coached more than 250 clients and over 1,800 coaching hours. I've spent more than 300 hours in the classroom learning how to do what I do. I know a thing or two about great coaching because I've been the worst coach...and I've worked diligently to be a master coach. Why aren’t more of us at the table? The coaching industry feels like a speeding train, and I feel powerless to stop it. The truth is, I don’t really have the answer. Except I can do one thing: I can choose to show up - and for my fellow coaches, you can choose to do the same.
 
Choose to dedicate yourself to your craft, not just the business of your craft.

Choose to spend time with mentors and in the classroom, and choose to represent what I believe is still good and right about our industry. Maybe we can’t change our industry, but we can give our clients real insight into what good coaching actually looks and feels like. Because the world doesn't need more coaches, it needs great ones.

Soulpreneurs, Vulnerability, Life PurposeAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneursComment
For the hopeful, idyllic, even naive visionaries in us all.
2017-03-18_1473299798823118546.jpg

Recently, my biz coach asked me what my fellow change agents had in common. It took only seconds before I started listing the things I see in my clients and students as well as the things I've experienced firsthand. The fear, doubt, excitement, ease, and then more fear...

In my experience, we all go through some variation of the following:

  • Disbelief that what we think is possible will actually happen
  • Hope that can sometimes feel naive or like we're missing something
  • An overwhelming sense of "imposter syndrome" 
  • If we fully go after our dream or vision we'll lose something meaningful in the process
  • No one will ever pay us to do what we love
  • If we reveal our fear people will walk away or not hire us
  • Everyone has it more "figured out" than me
  • Questions like: Am I making this too hard? Am I missing something? Has this been done before? Who is going to come along for this ride? And my personal favorite, what the f*$k am I doing?

I say favorite because it rings in my head almost every day - "What the f*$k am I doing?" What if my vision doesn't work? What if my belief that I have so much faith and conviction for steers me wayyyy off course? What if I'm actually not the one for this job? What if the other shoe drops and it all just dries up?

This is the part where I am supposed to switch gears and tell you that of course, it will work out! But I can't. Because your dream working out is not up to me. It's up to you.

Only you can decide if what you're aimed at, fighting for, and believe in is worth all of the above. And the sooner you decide this, the sooner you can roll your sleeves up and get to work.

Somewhere in the spring, I turned my back on my purpose. OK, that sounds a bit dramatic, but looking back it's how I feel about it. I feel like I got ahead of myself and tried to steer the ship. But what happened was the ocean dried up. Metaphorically speaking :)

I took space because I needed it and truthfully because I wanted it. But I didn't account for the world going on without me. And it will. The world will keep turning and evolving because that's what it does. If you aren't heeding your call, someone else will. It isn't because you don't deserve it or because you aren't "the one"; it's because we are our calling's stewards. And if you stop listening it moves on to the next steward.

Your calling has insight, creativity and a soul all its own. Sometimes I think my calling is simply using me because it is! Well, I took space and also turned off my call button. I stopped being the work.

And what happened next honestly surprised me: I got bored. Like, really bored.

I could feel myself on the outside looking in and it didn't feel so good. My momentum stopped because I stopped stoking the fire. I stopped showing up in the way I know I can. But in the moment it just felt like a funk, and I thought maybe I was just reacting to something. It never occurred to me that the universe really is following my lead...

It's following yours, too.

When I was finally ready to admit that I was done sitting on the sidelines I ate whole humble pies, washed them down, and called my coaches. Yes, plural.

One reminded me that we all need a pause even in the midst of the big game of our life to get reconnected to our mission and restore the energy to make it happen. The second reminded me that I was too good to sit on the sidelines but that I also can't confuse conviction with importance. Thanks, coaches.

And then I cried. A lot. And kept crying for weeks. And it felt so freakin' good. I cried about losing my purpose, about getting too full of myself, about being bored, I even cried about thinking I had it all figured out. What I did was release. Release. Release. And I remembered this potent truth that gets me out of bed every single morning:


I believe in people. I wholeheartedly believe in their ability to do good, love, and heal. I have a deep belief in the spiritual potential of humanity and I won't quit until every single human being inherently understands their true value and worth. 
 

Something tells me you feel the same way. In your own words, what gets you out of bed in the morning? What keeps you going when you have the question of, "What the f*$k am I doing?" buzzing around in your head?

If you need to pull over once in awhile and take a little rest, do. Maybe everything won't stop like it did for me, or maybe you'll reconnect to the deeper truth of why you risk yourself spiritually to fight for your vision. It isn't even about the world needing you. It's about YOU needing you and it's about YOU coming fully alive. I believe that for everyone this is the real mission. The rest are merely details.

But when you do connect with your vision, stoke your conviction, worship your belief in what's possible, and keep going...well I guess we'll find out, won't we? 

Life Purpose, Soulpreneurs, SpiritualityAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneursComment
You have two choices

I need to repeat this: it isn't actually up to us how things turn out, and our obsession with what we have, what we don't have, what we're missing, and what we're striving for is a big old distraction. You already are everything you could possibly be at this very moment and so to be awesomer...you simply be.

My clients are visionaries; they have these mega ideas not about how the world does work but about how it could work. To the outside world, they look like dreamers who live in fantasyland - people who are attempting the impossible with no real account for what “real life” requires. You know, work-hard kind of stuff.

To the outside world, my dreamers are banking on some concoction of faith, belief, and blind luck. But here’s what the outsiders don’t know about what my dreamers know. These visionaries know that they’re playing a game. That we all are. And the game is not meant for you to succeed or fail. It’s simply meant to be played.

So they are playing.

They are using their inner guidance and gut to follow their path of least resistance. To serve, seek, and find their joy in their dreams. And the successful dreamers know that we all have two options in life, and that one will yield significantly better results than the other. Can you guess which one?

Option A) They can use higher guidance to fulfill their goals.

Option B) They can allow themselves to be guided to fulfill their role in the unfolding of their life.

Dreamers succeed because they are following an inner dream, not an outer dream. They are on their path of least resistance and they know that there is no failure, because success is inevitable. This is what we call a calling.

It's an inner call that beckons you toward some great unknown that you can’t see but you can feel. And you can feel when you’re on the path toward your calling and when you’re on a path that’s taking you away from your calling. My purpose seekers understand this quote...

“No matter how hard a surfer works, the ocean is doing most of the heavy lifting. Because, the operant power behind any force of nature, is nature itself.”

Inside Out Revolution

I want to introduce you to a client. Her name is Jessica and she is a force to be reckoned with. The fist time I met Jessica, we met for an innocent happy hour. I knew right away that this was a woman with a purpose and a powerful path to fulfill. But the woman who sat across from me didn’t quite get this. She was playing small.

Now, I don’t mean she was doubtful of herself or that she wasn’t amassing a big following. I mean that she wasn’t living to the fullest extent of her path or allowing it to unfold from within.

The day she hired me I looked at her and said, “You are meant for big things. And I believe in a bigger vision for you, and I think you can feel that.” She looked at me and said, “I’ve felt this but no one has ever seen it in me also.”

Jessica is the founder of the Superwoman Project and has launched the first annual Superwoman Summit. All of this unfolded from within when she surrendered to her intuition and trusted that her vision wasn’t some crazy idyllic ideology or pipedream, but something she felt deeply called to fulfill. It had been there all along.

She chose Option B.

Before, when she was trying to make her work happen and "effort" her way there, she was attempting to convince herself that this calling was, in fact, tapping her directly on the shoulder. She tried with all her might to do anything but this expression of her work. Because it felt BIG, but in truth, it was also the path of least resistance.

In other words, she let the waves work their magic. And all she had to do was put her surfboard in the water and surf. All she had to do was let her intuition in the driver's seat and play.

It doesn't make sense to fight so hard, work so hard, or push so hard for what you already have. Quiet the mind for a moment and listen. Park your doubts for what you hear. Suspend your judgments of yourself for thinking you're incapable of this feat. Don't try to be the ocean and the surfboard. It isn't your job.

Your job is to fulfill your dreams, not from "out here" but in here. Your crazy, visionary, idyllic dream. Because - and this I can guarantee - if you can feel it, then the world needs it.

Soulpreneurs, Life Purpose, Happiness + Joy, ConsciousnessAndrea WilbornAndrea Leda, Andrea Leda Wilborn, Certified life coach, professional life coach, Brene Brown, daring greatly book, gifts of imperfection book, self-worth, self-esteem, self-confidence, how to improve my self-confidence, worthiness, what is worthiness, effects of low self-worth, emotional body, what causes chronic pain, flight or fight, reptilian brain, emotional pain, can stress cause pain, stress induced pain, symptoms of burn out, effects of burn out, effects of anxiety, effects of stress, Mindfulness, how to be mindful, mindfulness practice, mindfulness exercises, meditation, mindful living, mindful eating, how to be balanced, balanced living, improve balance, create more balance, how to create more balance, intuition, how to listen to your intuition, how to use intuition, intuitive healing, intuitive coach, intuitive life coach, best intuitive life coach, how do I know my intuition is right, conscious living, conscious living coach, women’s success coach, women entrepreneur coach, coaching for healers, how to be a conscious leader, spiritual leader, spiritual coach, soul coaching, healer, spiritual director, spiritual abundance, authentic power, is money spiritual, life purpose, how to answer your calling, spiritual coach for entrepreneurs, coach for healers, coach for intuitive’s, wealthy healer, note from your higher self, note from the universe, the best leadership coach, spiritual business coach, soulpreneur, solopreneursComment
The Three Waves...

Over the weekend I got to visit my coach who has four legs. His name is Kett and he’s a horse. The sun was out, a near impossible feat for a Portland spring day, so we worked in the outdoor ring. The ring was lined with grass and it seemed all Kett wanted to do was eat.

My intention for this particular session was to tap into a gnawing I can’t escape and for once, I don’t want to. This gnawing that my work is about to pivot, again, but this time toward a more central truth I’ve been blatantly ignoring for more than four years.

That I (gulp) work with entrepreneurs. 

Now for some of you, this is obvious and right now you are confused why I seem to be the only one who wasn't aware of this. But, alas, I wasn’t.

Yes, I am aware that I have an entire weekend immersion twice per year dedicated to this group.

Yes, I am aware that I have launched a year-long training to teach transformation to this group. And still, I’ve been doing the avoidance dance since I opened my private practice in 2010.

My primary reason for this is not that interesting and reveals something deeper about my personality – because everyone seems to work with entrepreneurs, I wanted nothing to do with it...

So here I am, working with my four-legged coach who just wants to eat grass and I can’t grab his attention. I am in the middle of this round pen and I say to my coach, “This is kind of perfect. He’s on the perimeter and I don’t know how to get his attention. Much like these visionary entrepreneur's, I am finally ready to acknowledge I love working with. They are distracted...”

The perimeter represents all the things we do to not do our real work. We measure things, we base our results on income, we stretch ourselves by trying to be everywhere but in our own hearts and minds. In short, we hang out on the perimeter and eat grass. Because it’s good at the moment and because we’ve been told it’s how to succeed in our work.

But what if there were an alternative?

Back to this book, The Three Waves of Volunteers and the New Earth. This book is about three waves of lightworkers sent here by the source to help our work heal from within. Sounds like sci-fi, right? It’s non-fiction.

The first wave included figures like Mahatma Gandhi and Martin Luther King, Jr. They were focused on sending light into oppression and cultivating non-violence.

The second wave included the dawn of the metaphysical world, figures like Dr. Wayne Dyer, Marianne Williamson, and Deepak Chopra. They were focused on making the soul visible and have paved the way for the third wave.

Now, this is where things get interesting. The third wave was a tipping point of lightworkers. They are no longer contained to movements of non-violence and the woo-woo conferences. Now they are on Twitter and in your local bookshop writing and speaking about healing and the great awakening as though it were as easy to play a role in as using the #optout.

It's a trend that is trendy because it’s a paradigm shifter.

The third wave isn't comprised of your grandmother’s healers holing up in the vortexes of Sedona. Nope. They are also (gulp) entrepreneurs. 

The third wave of healers that will shift how we think, work, love, act, and activate are the very people trending on Instagram and are using conscious commerce to spread something more than consumerism – they are spreading harmony.

Not all entrepreneurs. But for those of you who want to activate more harmony, peace, possibility, fulfillment, and purpose in your fellow human beings through your work then I have a request for you.

Get off the perimeter and stop eating grass. 

Come play in the center of the ring where you can look up and see the sky. Where you can play and move and act with ease and magic. But a shift like this requires that you see the possibility of activating a kind of depth in your work you’ve only glimpsed in states of flow.

What if this were the norm? What if your day was a constant state of flow interrupted mildly by email and social media? What if instead of playing with the numbers, conversions, and results you played with the source of your soulful success? (YOU.)

What if your day were only about:

Intuiting your path

Playing with possibility

Deep stretches of time for thinking, reflecting, and attracting

Aligning and being energetically congruent

Working deeply

Focus on the few things that literally matter

To pursue and seek purpose and fulfillment

Being in nature.

And yes, getting off the perimeter.

When I got clear about this I decided that no matter what Kett wanted to do, I wanted to play and dance in the area. So I did. And then, this is the magical part: Kett followed and wanted to play, too.

So, do you want to play?

Write Your Own Rules

This photo was taken after a pretty epic but impromptu dance party at Awaken Your Practice just a couple weeks ago. My coach and fellow Awaken teacher decided to play a little game with us which evolved into a ridiculous dance fest which turned into epic laughter and of course, joy. 

After we all cooled off and got the giggles out, he sat us down for a teaching on Divine Play and reminded us that business (and I would add LIFE) doesn't need to be so serious. And he's right. Instead, he invited us to write our own rules. This was just one of many incredible moments during the weekend.

This immersion continues to surprise me and blow me away. I will share some testimonials shortly but for now, I am soaking it all up. Because Awaken Your Practice was just me writing my own rules and inviting people along for the ride. 

I shared at the Awaken weekend how I had been getting a massage, just lying there on the table getting some yummy self-care when the idea literally appeared in my mind. Out of nowhere. Or I should say, "nowhere." I could feel it brewing for awhile and on that particular day, I was ready to hear it.  

I remember spending the next morning pouring ideas into my journal about bringing coaches and entrepreneurs together and doing something radically different - not teaching tools but teaching truth. Not giving them more information but more intuition. It seemed like the most obvious thing to do and yet it would require that I wrote my own rules.

Rules like:

I have the right to write a book. 
I have the right to teach others.
I am worth sharing my ideas with the world. 
I have my own permission to teach about energy, intention, vision, and the purpose of business in this new economy.
I can bring the right people together at the right time.
I can be valuable to my own special brand of magic.

And so on they went. Before I knew it I was talking about this immersion with no "sales page" and nothing to show for it but some conviction that wouldn't seem to leave me alone.

Then I was enrolling people for the first immersion last fall before the book was fully formed. I rented a space. I invited teachers to join me. And bam...6 months after that massage I found myself in my first Awaken Your Practice weekend. 

Two weeks ago was the second time I taught this and it blew me away. This thing that I had intuited was fully formed and ready to go, it just needed me to write the rules for myself so I could show up and play full out on its behalf. And next month I begin enrolling for the third one. THIRD.

What rules do you need to write for yourself so that you can bring your ideas to life? Even more important - what rules are you currently following that are keeping you from bringing your ideas to life? No matter if I am coaching a visionary entrepreneur, a c-suite leader, or a mixed group of people I see the following 5 rules show up the most...

  1. The world defines my value for me.
  2. I am too small to make a big difference.
  3. I am waiting to be given permission.
  4. It has to be hard to be worth it.
  5. Others' needs come first.

No matter your title, you are human, first. And as a human, you are subject to your beliefs. Your beliefs are those bold absolute statements you have created to make sense of your life and the world. We are meaning-making machines -- this means we need to make sense of things. All things. I think this quote sums it up beautifully: 
 

"BELIEFS ARE AN ASSUMPTION ABOUT THE NATURE OF REALITY."
 

One year ago I stopped looking outside of myself for answers and I stopped listening to "marketing experts," "Facebook gurus," and "high-end coaches" and got very still. I listened to my heart by opening up a dialogue through my journal. Call it a portal, call it a channel, call it woo-woo, I don't care.

It didn't bring life to my business -- it brought my business TO life. I wrote my own rules for success. And I did so unapologetically.

I invite you to write new rules and erase some old ones. Beliefs are subjective and they're yours. So you may as well make them your bitch. Or something like that :)

Calling all beacons...

My business coach recently shared this short video with me. The film recounts a Superbowl halftime show when Prince was the main act. And it was raining. Like, pouring buckets. Panicked about the rain and all of the show components -- you know, like electricity -- they called down to Prince's dressing room to check in about going on or not. And his response was this:

Can you make it rain harder?

And he nailed this performance. You can see it in the link above.

Can you make it rain harder? This, dear beacon, is now our calling. Why else does a beacon exist but to guide in the dark? We are built for darkness, did you know this? And the darker it is the more you shine. So, make it rain harder.

Sure, it would be a heck of a lot more convenient if we weren't needed so much, because that would mean we lived in a time when we weren't afraid, when things were a bit more predictable, when you could turn on the news and not see death, war, fear, economic crashes, aliens, etc. (I am just guessing because I don't actually watch the news. I don't need to eye the dark to know it's there -- I can feel it. Can't you?)

A few signs you are a beacon:

You are sensitive. Like super sensitive. Not just emotionally but even physically. You probably struggle, or have struggled before, with ailments like chronic pain, stomach issues, headaches, etc. And when you are in large crowds you secretly want to crawl into a hole. And maybe binge watch Gilmore Girls. (Just an example.)

You feel called to something, even if you can't quite put your finger on it. You feel called to go within, to ask big questions, to ponder words like fulfillment, purpose, and worth. You don't just want to answer this call, but you want to help people because of this call.

You have an adverse relationship to money. You want to feel free of the burden to have money and you simultaneously understand the ease money can bring -- but this also causes conflict because you feel like money is short-sighted. You feel like it muddies the water. You fear if you mixed money with your gifts that the sky would fall. (Or something equally as absurd)

You feel slightly crazy. You see signs everywhere and although you keep most of them to yourself, they make you feel so normal and also slightly crazy. Synchronicities happen more frequently, which also make you feel normal and also slightly crazy. 

You, despite the times, feel a deep sense of hope and possibility. The sky could be falling and you'd still say, "What a beautiful time to start anew!" This can leave you feeling a bit naive, like you are missing something. But you also feel a connection to hope, as though hope is not only available, it's the perfect time to employ the magic hope can create. 

You woke up on November 9th, 2016 and felt equal parts sad and determined. Change is inevitable and not all change makes sense in the moment. But despite this looming change, you woke up on November 9th more determined than ever. Like you not only matter, but you can't keep yourself small any longer. 

If you checked off any of these boxes, then congratulations, you're a beacon! Sorry, there's no medal or award for this. It is actually a bit of a burden even in the blessing of being a beacon. The burden? A looming sense that you have to do something with this newfound power, and fast. The blessing?

You are a light. And the lights just went out, my friend.

Next week is #bethebeacon week! To join just sign up for my Inner Circle above and you're in. Then simply open the emails and I hope you'll join your fellow beacons on the free "Be the Beacon" call on December 9th. 

Light and love,

Andrea

My heart is so FULL...
Awaken Your Practice
Awaken Your Practice

This is probably the easiest article I have ever written because I am SO grateful for what just unfolded last weekend. I witnessed people finally put on paper what they WANT, that BIG vision that almost feels too big to be true and then spend three days getting into alignment so they can make it happen. When I first started to write the book for

Awaken Your Practice

I thought I was just outlining some ideas to compliment the teachings. Six months later and a book that is 248 pages in my hands I can say this is not just an outline of ideas - somewhere along the way I poured my

everything

into this book and program. I finally acknowledged that I know some things and have some strong beliefs about this thing we call self-development and the powerful tool called coaching.

Yes, this weekend was designed for entrepreneurs and change leaders who are building purposeful lives from their heart center. For people who's purpose IS their vocation. But the ENTIRE focus is on YOU. Your essence, your being, what makes you, you. Of the 248 pages, less than 5 pages are about "business", "marketing", and "sales."

Why?

Because what you do is not nearly as important as WHO you are. And now that this weekend is complete I know I made the right choice to keep the focus where I did. I am still processing this whole experience but I want to share a few of my biggest takeaways from the weekend.

You're human No matter if you want to launch a business, start a non-profit, create a foundation, be the next Gabby Bernstein or Oprah, or change the entire money system you are human, first. You are susceptible to things like fear, judgment, uncertainty, stories, habits, patterns, and you have a history. Give space to your humanity because you have to go through your humanness to launch your big beautiful purpose.

Asking "how" will stop you before you start Too often the complexity of our big idea is too much to wrap our minds around. We don't know how we're going to possibly get our idea off the ground because we don't dream in small, baby dreams we dream in BIG LIFE ALTERING dreams. But even these have the first step. Find your first step or asking, "how?" will keep you from even getting started.

Money is involved Money is a game. It can also be a game changer. Whether you agree with the system of money or how it plays out in our world today, if you have it, spend it, hoard it, save it or give it away you are part of the game. Find a way to be congruent in this game and to play it in a way that empowers you and the people you serve.

You deserve to see what you're capable of You were not simply placed on this planet to breathe. You are conscious and you know you exist. You can think about life and live it at the same time. This is called self-awareness. We are in a changing time. Because of technology, industry is not what it used to be and I believe that conscious commerce is the new social change agency of tomorrow. It's the business builders and leaders who turn problems into profitable solutions that can dramatically alter our world for the better. But this means your ideas have to come out of your head and heart and into the world!

Mostly what I take away from the weekend is that people are amazing. Our ability to connect and share is so awesome. To sit in a room with change leaders for three days and see them go to their core and clear their stories and fears in the name of more service and more possibility doesn't give me hope, it IS hope in action.

I am already getting requests for the next one (thank you!). Early Bird enrollment opens Monday (I am opening 5 early spots at $797) and the next AYP is March 24-26, 2017. We're just getting started :)

Light and love,

Andrea

Ready. Set. B r e a t h e...
Andrea Leda
Andrea Leda

Today I am giving myself permission to take a much-needed breath.

 I am taking a pause and some space to reflect and get ready for the weekend ahead. To put the things we create into the world is fun, scary, exciting, and full of unexpected twists and turns. No matter how organized, prepared or ready you think you are there's intention and

then there's life.

Today I need to make some space for life.

In less than four days I have people from all over coming to

Awaken Your Practice.

This thing that for whatever reason had to be born through me. And I am so grateful it did. Because, as much as I am its creator I am also its student.

In the last two weeks, I've been meeting with my guest teachers, finalizing the teaching schedule, ordering supplies, renting chairs, ordering coffee, stocking up on markers, printing forms, and putting some love into a few surprises for the students. This is the last push but the one thing I haven't done is b r e a t h e.

Because taking a breath isn't encouraged, is it? Hustle. Push. Drive. Create. Sell. Do. These things are encouraged. I get it, it's the actions you take that get you from where you are to where you want to go. Dreams require movement.

Movement without being centered is called burn out.

Movement from your center is called passion. 

Awaken Your Practice is certainly a passion project. And the people coming this weekend are working in their passion projects or at least they desire to be.

The AYP book opens with a return to your center and ends with a call to surrender and let go. Today I surrender. I am so proud of this teaching and the people who felt called to attend it. I have done everything I need to do. I've written, connected, shared, and created the space. And now all I have to do is show up and share.

Believe it or not, the actual teaching is the easy part.

We all know how to BE the thing we're called to. We know how to create, write, photograph, build, coach, design, stretch, and share. It's letting ourselves play big, ask people to show up, have the courage to say what we're brilliant at and dare to be seen that is the real work.

It's our contribution that defines us. When you answer your calling this is what you're really doing. Contributing. 

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has." -Margaret Mead

So here's to what calls you and whispers from your heart in the middle of the night. Here's to the silent knowing that tugs at you. And to you answering it for the world to bask in.

Now I am off to walk among the trees and take the most sensational breath.

Light and love, Andrea

Happiness + Joy, SoulpreneursAndrea WilbornAndrea Leda, andrea leda wilborn, authentic power, awaken your practice, balanced living, best intuitive life coach, brene brown, can stress cause pain, Certified life coach, coach for healers, coach for intuitive’s, coaching for healers, Conscious Living, conscious living coach, create more balance, daring greatly book, effects of anxiety, effects of burn out, effects of low self-worth, effects of stress, emotional body, emotional pain, flight or fight, gifts of imperfection book, healer, how do I know my intuition is right, how to answer your calling, how to be a conscious leader, how to be balanced, how to be mindful, how to create more balance, how to improve my self-confidence, how to listen to your intuition, how to use intuition, improve balance, intuition, intuitive coach, intuitive healing, intuitive life coach, is money spiritual, life purpose, meditation, mindful eating, mindful living, mindfulness exercises, mindfulness practice, note from the universe, note from your higher self, professional life coach, reptilian brain, self-confidence, self-esteem, self-worth, soul coaching, spiritual abundance, spiritual business coach, spiritual coach, spiritual coach for entrepreneurs, spiritual director, spiritual leader, stress induced pain, symptoms of burn out, the best leadership coach, wealthy healer, what causes chronic pain, what is worthiness, women entrepreneur coach, women’s success coach, worthinessComment
Good ol' Gratitude
Bend Oregon
Bend Oregon

These are a few behind-the-scenes from an early

(early)

sunrise shoot at Devil's Lake last weekend. Driving up Cascade Lakes Hwy with the orange sun just illuminating Mt. Bachelor, as the fog rolled over the lakes, is a sight I will never forget. There is something magical about dawn and the waking of a new day. I am hitting pause today to reflect and express some much-needed gratitude. As I round the corner and count down the final 11 days until

Awaken Your Practice

I need to take a deep breath. I have been traveling, adventuring, writing, and preparing for this weekend since March and as it comes near I'm really just in awe.

Gratitude. The remarkable practice of recognizing the good. Something we can all do more of, don't you think?

Just two weeks ago I was on a private vision immersion with a client and watched gratitude melt fear before my very eyes.

I felt gratitude for nature that can take my breath away looking out over Sparks lake as the sun set.

And I feel gratitude (beyond measure) for my Awaken weekend just days away and everyone who has supported me in making this possible.

After we wrapped the photo shoot we warmed up over chai and the best hot breakfast I've had in a long time. My dear friend and photographer, Jennifer Alyse, looked at me and asked, "how do you stay grounded?" To which I replied, without even thinking about it, "I just am."

Hmm.

Is that true? Where did that answer come from?!

But this is one of the ways when I am in the midst of coaching, teaching, writing, travel, speaking, and creating that I keep my feet on the ground. I say thank you. For all of it. Yes, ALL of it. Even the things that push me and challenge me (which is a kind way of saying the things that light my sh*t up). Because I am also human and not exempt from struggling.

My goal isn't to not suffer but rather to understand my suffering and be ok with it. One of the ways I do this is through gratitude. And I invite you to practice some today. Call it thankfulness, gratitude, acknowledgment, appreciation, recognition, or many of the other synonyms it doesn't matter what you call it. What does matter (and I mean literally manifests) is born from what you SAY matters.

Here is a quick, unedited list of things I am grateful for in this very moment. I hope you make your own list and then bask in the energy of that gratitude.

People My work Fall Hot coffee Blank journals Family Our puppy Yummy tea Mountains Birdsong Creativity The ability to read Books Home cooked meals Taking a deep breath Working for myself This space here YOU Water Funny movies Money My health A good bottle of wine

Deep chats with my Dad

My mom's health

My community

Intuition

Gutsy ideas

Music

Art Post-it notes (What would I do without a list?!)

Cards on my wall

Trees Travel Friends The ocean Hiking Meditation My coaches Lavender Red maples in the fall Fog in the morning Walks

and my beautiful, strong, inspired, supportive, powerful, loving wife.

I could keep going. This is the joy of gratitude, it has this kind of compound effect. Try it!

In light and love,

Andrea

How I got to 6 figures (Part Two)
Journal prompt for spiritual leaders

"I am in my own right. I am in my own authority. I am in my perfect divine timing. I am growing and attracting. I am reaching and rooting. I am everything I've asked for. I am clear and focused. I am ready now. And so it is."

I don't remember what inspired me to write these statements or what I was reflecting on when I did but I come back to this because success is born from your beliefs and how much permission you give yourself.

Not enough of us grant ourselves permission to radically succeed. To me, radical success means wealth, ease, reach, service, clarity, peace of mind, and vision.

Earning 6-figures is a result. It's feedback that says, "Hey, you did something that added up to this number." All results are feedback. There are some undeniable themes that led me to 6-figures but of them all there is one I borderline obsess about every day - a relationship with the not knowable, the universe, divine source, or the energy between energy. 

Ok -- let me back up to August 2014. I had just left the business I found with my wife and dared to imagine I could embark on a totally new adventure all my own. And I was terrified. I had failed 8 other businesses at this point. Why would this be any different? I had to start this business with $0. And it had to make money or break even. This was the deal I made with myself.

I produced some pretty bad ideas in the beginning. And thank goodness I did because they taught me the most.

--->I learned that selling digital products to a massive market required a ton of energy and money to get in front of people. So this was out. 

---> I learned that my list didn't love to buy from me. So creating sales funnels was also a waste of time and energy.

---> I learned that when I got in front of people (speaking, coffee, connection) magic would happen in my business. But I didn't make this connect for almost a year. 

---> I learned that if I was working M-F and charging $75 for an individual coaching session I was not even making minimum wage. I made $4,000 my first year in business and $35k the next year before taxes.

---> I learned that I needed to change my approach to this work.

One year ago I stopped looking outside of myself for answers and I stopped listening to "marketing experts", "Facebook gurus", and "High-end coaches" and got very still. I listened to my heart by opening up a dialogue through my journal. Call it a portal, call it a channel, call it woo-woo, I don't care. It didn't bring life to my business - It brought my business TO life.

Privately I was practicing these incredible things like breath work, listening to my intuition, meditation, prayer, paying attention to synchronicity, communion with the unknown, listening to nature, and channeling my guides.

But when it came to my business - it was like I slammed the door and forgot everything I knew. I didn't trust my gut. I didn't ask for support. I looked completely outside myself for my business to succeed and I was failing, quick.

I felt like I was running out of time. Now, in perspective, one year to a profitable business is almost unheard of. I know this. But I made a deal with myself; this business was not to cost me or my partnership anything. And we were bordering on this deadline. I gave myself until the end of 2015 to bring home a paycheck or I was going job hunting.

I threw caution to the wind (it's a real thing) and hired a coach I couldn't afford AND asked him to charge me more money to hold me accountable to a BIG vision. And because I was now borrowing money to keep my business open I stopped paying for all marketing and did something no one was telling me to do - I brought massive amounts of faith and trust into what would unfold next. I surrendered.

And then magic happened. Things that shouldn't be possible, happened.

Nike called.

I got hired to speak.

I intuited an article called, "Roots to Fruits" and filled my consults 3 months out.

I would fill my coaching program in less than 3 months.

I was a keynote for a beautiful event for women.

I started to hear some version of this over and over - "I have no idea how you ended up in my inbox/email/mail because I am not on your list but it feels like divine timing." 

Magic. 

And the more I trusted and leaned into this faith the more people would show up.

Is this "woo-woo"? No.

We know that the act of how we observe something changes what we observe. Because light, thought, emotion and consciousness are things and they move, act, and honor our intentions we can predict our outcomes by observing our present thoughts, emotions, and expectations. (Translation: what you DECIDE will be and dedicate to both consciously and unconsciously, will be.)

Was I granted success for doing good in the world? No. Absolutely not.

It doesn't work like that. There is no reward because this would assume some moral or ethical righteousness that is better than another. Meaning - who gets to judge what is good and what is bad? 

I practice and employ universal laws consistently and have faith that they've already succeeded. And then I act as though I've already succeeded and what I need TO succeed shows up. 

Which laws? I thought you'd never ask! (This is my interpretation of each law. There are many out there. Adopt what feels right for you.)

The Law of Reciprocity

What you give you receive. Want to receive more? Give a million times more.

The Law of Divine Compensation

You will be rewarded most when you heed the call of your heart and answer your calling. To earn money from something that feels degrading to your soul, will be.

The Law of Light and Shadow

The world is your mirror. There is nothing in your field of awareness that is not also inside of you. Lean into your fears for they are your gateway to freedom.

The Law of Intention

What you intend and commit to both consciously, unconsciously and in your highest plane of existence will be. But you have to be patient. For the time is not instantaneous even if thought is.

The Law of Dharma

You have a calling. You have a pilgrimage of the soul. It's in your bones. And when it knocks on your door, answer. 

When I paired this practice with everything I've dedicated my time to (see last week's article) it adds up to what I would call success. Financially, yes. But also joyfully. I am very happy to be living in a way that shines more light on my path, my calling, and my purpose.

No money can quantify the power of fulfillment. 

I want this for you. If you want this too,

Awaken Your Practice is just around the corner. Just sayin ;)

In light and love,

Andrea

Consciousness, Life Purpose, Money, Soulpreneurs, SpiritualityAndrea WilbornAndrea Leda, andrea leda wilborn, authentic power, balanced living, best intuitive life coach, brene brown, can stress cause pain, Certified life coach, coach for healers, coach for intuitive’s, coaching for healers, Conscious Living, conscious living coach, create more balance, daring greatly book, effects of anxiety, effects of burn out, effects of low self-worth, effects of stress, emotional body, emotional pain, flight or fight, gifts of imperfection book, healer, how do I know my intuition is right, how to answer your calling, how to be a conscious leader, how to be balanced, how to be mindful, how to create more balance, how to improve my self-confidence, how to listen to your intuition, how to use intuition, improve balance, intuition, intuitive coach, intuitive healing, intuitive life coach, is money spiritual, life purpose, meditation, mindful eating, mindful living, mindfulness exercises, mindfulness practice, note from the universe, note from your higher self, professional life coach, reptilian brain, self-confidence, self-esteem, self-worth, soul coaching, spiritual abundance, spiritual business coach, spiritual coach, spiritual coach for entrepreneurs, spiritual director, spiritual leader, stress induced pain, symptoms of burn out, the best leadership coach, wealthy healer, what causes chronic pain, what is worthiness, women entrepreneur coach, women’s success coach, worthinessComment
How I got to 6 figures (The article I swore I would never write)
How I got to 6 figures

This is how I got to 6 figures. I will do my best to outline as much as I can below. I will leave things out. Not on purpose but because when you show up every day and work on your success you forget everything you've done. These are what stick out most to me. Some of you will read this and LOVE what I have to say. Some will never come back because of the title alone.

This is dedicated to those who stay.

I am a spiritual coach who works with business owners, entrepreneurs, innovators and thought leaders. I teach radical success through a spiritual lens. Spiritual is, for me, connecting to my higher purpose, understanding the bigger picture, doing the inner work, and seeing things in their right place.

I don't focus on results because they are results. There is a chain of events that lead to results. I believe if you go to the source of success you get the result you want every time. This is why I don't do strategy. It doesn't work if it's where you begin. And I begin with who you ARE. Your BEing. Your beliefs and your soul.

In total transparency - this is not a lead into a program or a sales funnel. I just want you to have this information. Eleven years ago when I started my first business I would have given anything to be taught these principles. But let me be clear about something -- You can't pay me to help you make 6-figures because it's short sighted.

What is the purpose of making money?

Where does it fit into your life?

How much do you need?

Have you ever asked yourself these questions?

Making 6 figures isn't the real goal. At least it isn't for me. The real goal is a healthy and sustainable business. The real goal is knowing my work works and I am doing it in an honest, ethical way. The real goal is raising my potential, supporting my family, and respecting my values. 

There are SO many coaches out there teaching 6-figure systems. I know some of them personally. There are a bazillion e-books, blog posts, seminars, podcasts, coaching programs, etc. teaching you HOW to make 6-figures. If you merely want the money for money's sake then this post is not for you. 

Take these lessons I am about to outline to your business or your life and do whatever it takes to integrate the ones that feel right for you.

Ok -- here we go.

In 2014 I made $4,000 in my business.

In 2015 I made $35,000.

In 2016 I made $175,000.

In 2017 I made $240,000.

>> How did this happen?

How I got here. These are in no particular order. And there's more where these came from. But these are ALL things I had to work very intently to be OK doing on a daily basis.

It didn't take me one year to go from $35k to $175k - it took me SIX years. Yes, there's technically only one year between 2015 and 2016 but it required everything I did in the past 6 years to make this leap possible.

I mastered my craft. While people were studying SEO, social media tactics, sales funnels, etc. I had my nose in the "coaching/neuroscience/psychology/business/money/spirituality books, seminars, certifications, programs, and mentorships. I mastered what it means to be a great coach. 

I hired a coach and stretched myself. I paid a coach $1,500/month for a year before I charged $1,500/month for a year. I took the risk, first. And while I would go on to reduce my rates, I wanted true empathy with my clients and the money I was asking them to invest to work with me. 

I learned everything I could about money. All of it. I mean all of it. And that awesome Tony Robbin's book about Money that weighs 10lbs. and is 700 pages? Read it. LOVED it. I took money seminars, went to money classes, read 50+ money books, and dealt with allllllll my money baggage. And I do mean all. It is an ongoing practice and I still run into my money stuff.

I treat my business like a business. I have a biz bank account, a biz license, disability insurance, and pay myself actual paychecks. I don't buy my groceries with my business bank account and I pay taxes. I am a legit business.

I set goals beyond what I thought was possible. I didn't set out to be a 6 figure coach, I set out to be a 7 figure company because it got me to think creatively and get outside my comfort zone.

I quit paying for marketing and advertising. I started to MEET people. Like, talk to real people. I had over 90 in-person conversations in 90 days in 2016. I filled my week with as many conversations as I could. I didn't ask a single one of them to be a client because that wasn't the point. I merely showed up and had great convos with people. 

I had a TON of coaching conversations. Instead of being busy trying to FB market sales funnels for an email I actively booked coaching conversations. Over 1,000 of them.

I wasn't afraid to give my absolute best service away, for free. Of those 1,000 coaching convos I had 180 this year alone, and they were 2-hours each. These calls changed my life and my business.

I modeled successful 'models of the world' that I appreciated. If they wore a watch, so did I. If they read so-and-so book, so did I. If they meditated, so did I. If they drank kale smoothies in the morning, I tried. ;) 

The list continues...

I grew my team. I stopped DIYing everything.

I tapped into a mission I can't possibly accomplish and it will drive me for life.

I fell in love with this awesome and very handy resource called money.

I put blinders up to "competition".

I invested more than $30,000 in continued education.

I practiced hearing the word no by getting over 150 of them this year alone.

I asked for criticism and honest feedback.

I did a s*#t ton of inner work.

I quit quitting when it got hard.

I gave away more than I expected to be paid for.

I read over 300 books in the last 4 years alone.

I took total responsibility for my lack of success in the past.

I started a morning routine that I am dedicated to no matter the day of the week. 

I cleaned up my diet. And I healed my body.

I worked less but did more that mattered.

I cut out more than 25 hours of TV per week.

I only started enrolling 10/10 clients and risked leaving money on the table.

I filled my office with affirming messages.

I cleared out toxic relationships.

I created a compelling future I can't stop thinking about.

I realized I LOVE people.

I created a life philosophy.

I deleted social media and email from my phone and check FB 5 minutes per week.

Someone ask me recently, "If yo had to go back and do it all over again where would you begin?" I would begin with my inner world and I would begin with a deep excavation of my money beliefs. Which is why I created a journal workbook to help you do this too.

>> Download my FREE Money Workbook below and start to work with your money beliefs. <<

This work is a practice. I keep examining my life - my dreams, my fears, my triggers, what I am grateful for, what I want, who I want to be, and what I want to create. Without this, none of the above is possible. 

I should be exhausted just reading this list but this is the true cost of a 6-figure business. You can't just sponsor a post and count your followers. I had to actively cultivate a business that was worth investing IN. I am not exhausted. I am happy. Beyond measure. Not because of the money. I am grateful for the money.

I am happy with the service I get to give because I don't have to worry about money. What would this be worth to you?