How I got to 6 figures (The article I swore I'd never write)
This is how I got to 6 figures. I will do my best to outline as much as I can below. I will leave things out - not on purpose, but because when you show up every day and work on your success you forget everything you've done. These are what stick out most to me.
Some of you will read this and LOVE what I have to say. Some will never come back because of the title alone.
This is dedicated to those who stay.
I am a spiritual coach who works with business owners, entrepreneurs, innovators and thought leaders. I teach radical success through a spiritual lens. Spiritual is, for me, connecting to my higher purpose, understanding the bigger picture, doing the inner work, and seeing things in their right place.
I don't focus on results because they are results. There is a chain of events that lead to results. I believe if you go to the source of success you get the result you want every time. This is why I don't do strategy; it doesn't work if it's where you begin. And I begin with who you ARE. Your BEing. Your beliefs and your soul.
In total transparency - this is not a lead into a program or a sales funnel. I just want you to have this information. Eleven years ago when I started my first business I would have given anything to be taught these principles. But let me be clear about something: You can't pay me to help you make 6 figures, because it's short sighted.
What is the purpose of making money?
Where does it fit into your life?
How much do you need?
Have you ever asked yourself these questions?
Making 6 figures isn't the real goal. At least it isn't for me. The real goal is a healthy and sustainable business. The real goal is knowing my work works and I am doing it in an honest, ethical way. The real goal is raising my potential, supporting my family, and respecting my values.
There are SO many coaches out there teaching 6-figure systems. I know some of them personally. There are a bazillion e-books, blog posts, seminars, podcasts, coaching programs, etc. teaching you HOW to make 6 figures. If you merely want the money for money's sake, then this post is not for you.
Take these lessons I am about to outline to your business or your life and do whatever it takes to integrate the ones that feel right for you.
OK -- here we go.
In 2014 I made $4,000 in my business.
In 2015 I made $35,000.
In 2016 I made $175,000.
In 2017 I made $240,000.
>> HOW DID THIS HAPPEN?
It didn't take me one year to go from $35k to $175k - it took me SIX years. Yes, there's technically only one year between 2015 and 2016, but it required everything I did in the past 6 years to make this leap possible.
I mastered my craft. While people were studying SEO, social media tactics, sales funnels, etc. I had my nose in the coaching/neuroscience/psychology/business/money/spirituality books, seminars, certifications, programs, and mentorships. I mastered what it means to be a great coach.
I hired a coach and stretched myself. I paid a coach $1,500/month for a year before I charged $1,500/month for a year. I took the risk, first. And while I would go on to reduce my rates in 2018, I wanted true empathy with my clients and the money I was asking them to invest to work with me. I needed to understand the risk my clients were taking from the inside out.
I learned everything I could about money. All of it. I mean all of it. And that awesome Tony Robbin's book about Money that weighs 10lbs. and is 700 pages? Read it. LOVED it. I took money seminars, went to money classes, read 50+ money books, and dealt with allllllll my money baggage. And I do mean all. It is an ongoing practice and I still run into my money stuff.
I treat my business like a business. I have a biz bank account, a biz license, disability insurance, and pay myself actual paychecks. I don't buy my groceries with my business bank account and I pay taxes. I am a legit business.
I set goals beyond what I thought was possible. I didn't set out to be a 6-figure coach, I set out to be a 7-figure company because it got me to think creatively and get outside my comfort zone.
I quit paying for marketing and advertising. I started to MEET people. Like, talk to real people. I had over 90 in-person conversations in 90 days in 2016. I filled my week with as many conversations as I could. I didn't ask a single one of them to be a client because that wasn't the point. I merely showed up and had great convos with people.
I had a TON of coaching conversations. Instead of being busy trying to make Facebook market sales funnels for an email, I actively booked coaching conversations. Over 1,000 of them.
I wasn't afraid to give my absolute best service away, for free. Of those 1,000 coaching convos, I had 180 in 2016 alone, and they were 2 hours each. These calls changed my life and my business.
I modeled successful 'models of the world' that I appreciated. If they wore a watch, so did I. If they read so-and-so book, so did I. If they meditated, so did I. If they drank kale smoothies in the morning, I tried. ;)
The list continues...
I grew my team. I stopped DIYing everything.
I tapped into a mission I can't possibly accomplish and it will drive me for life.
I fell in love with this awesome and very handy resource called money.
I put blinders up to "competition."
I invested more than $30,000 in continued education.
I practiced hearing the word no by getting over 150 of them this year alone.
I asked for criticism and honest feedback.
I did a s*#t ton of inner work.
I quit quitting when it got hard.
I gave away more than I expected to be paid for.
I read over 350 books in the last 4 years alone.
I took total responsibility for my lack of success in the past.
I started a morning routine that I am dedicated to no matter the day of the week.
I cleaned up my diet. And I healed my body.
I worked less but did more that mattered.
I cut out more than 25 hours of TV per week.
I only started enrolling 10/10 clients and risked leaving money on the table.
I filled my office with affirming messages.
I cleared out toxic relationships.
I created a compelling future I can't stop thinking about.
I realized I LOVE people.
I created a life philosophy.
I deleted social media and email from my phone and check Facebook 5 minutes per week.
Someone asked me recently, "If you had to go back and do it all over again, where would you begin?" I would begin with my inner world and I would begin with a deep excavation of my money beliefs. I created a journal workbook to help you do this too!